5 Strategies for Maximising Your Social Media Marketing During Lockdown
Social media marketing has become essential for businesses of all types and sizes, from small local businesses to multinationals. Lockdown may be affecting your business, but you can maximise your time by upping your social media game.
Got some more time on your hands during lockdown? Use it to spend more time engaging with your audience on social media.
Reply to comments more than you normally would. Thank people for their interest in your posts and your business. Leave genuine replies that show that you are really there and that you care what they think.
You may be too busy to connect with your customers normally, so use lockdown as an opportunity to improve how you engage with them.
2. Team Up with Other Businesses
If you run a local business, team up with other local businesses (not your competitors) and work together. They are suffering too, remember!
Hold live videos, talk about important issues in your local area, or interview each other. There’s a good chance that their customers are similar to your customers, and as well as getting more visibility for your brand, this also helps to build the impression that we are all in this together.
3. Be More Active
As well as engaging more, simply be more active on social media. Perhaps you normally only get around to posting something once a week. Now you have some more time, start posting every day, or even multiple times a day.
You don’t have to always post long content. Find funny images, videos and memes to share, as well as valuable content you know your customers will find useful. Keep it on-brand, but be a bit more experimental. Have fun doing it too because this will come across in your posts.
4. Run Competitions & Giveaways
Give your audience something to be excited about by running competitions and giveaways. Everyone likes to win something, and a well planned social media competition is a great starting point.
Try to get your audience involved as much as possible. Ask them to send in something (a photo, a video) that is somehow related to your business, and create a hashtag to get more visibility. This could be a great way to get your brand in front of more people and generate more followers.
5. Spend More on Advertising
Perhaps you are not getting great results from other types of marketing and advertising right now, or you don’t want to sell directly to your customers during lockdown. Social media is a great option.
With paid social, you can pay for advertising that focuses more on boosting your social media visibility and getting more likes and shares – without selling directly to your audience. Social advertising is a more natural way of getting noticed and building your community.
Get More From Social Media During Lockdown
Many people are having a hard time right now. So focus on being genuine and honest in your social interaction, and show the human side of your business. Use social media to connect, inform and engage – and enjoy the benefits this brings, both during lockdown and after.
Do you own a UK business? Advertise it for (practically) free and generate new leads, reviews and interest. Joining our directory can also help the search engines like Google and Bing understand your business better and who you serve.
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